Bejeweled or Halflife: The Growing Dominance of Casual Games |
Casual games are those smaller games such as Bejeweled which are marketed to the masses. These are the games anyone can pick up for a short session and enjoy. These types of games are growing rapidly in popularity. The common qualities in these games are that they are highly addictive, provide instant satisfaction, and are easy to learn. The majority of these type of games are puzzle or word games. Examples of huge grossing casual games include Virtual Villagers, Diner Dash, and Mystery Case Files to name a few. The major players in the casual games industry include names such as PopCap, Reflexive, and BigFish. Whether you run into them on your trip to Yahoo or on XBOX Live between your Halo sessions, you have undoubtedly been marketed games by these companies at one point in your life. |
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