Establishing Criteria for Clients in the Computer Consulting Business
In the computer consulting business there are several ways you can best qualify clients to ensure you get the best accounts to help grow your business.
Proximity
The first thing to make sure of when looking for clients for your computer consulting business is that they are close to you, at least within a 30 to 60 minute drive from your location. Having a pool of potential clients nearby will help you make the most impact at networking events or any other marketing-related functions.
Client Size
Your best client targets in the computer consulting business will be those with 10 to 50 PC's. The customers need to be large enough to require a real server, which means you want to look for companies with 10 to 100 employees. The best company prospects will have $1 million to $10 million in sales per year. Knowing this information about prospects will help you with marketing in the future, especially if you choose to do direct mailings.
What Should Clients Have Available?
Most of the time, your computer consulting business' clients will have email domains of their own. You will want to spend time talking about how clients will receive and send emails when you meet with them. They will probably have a dedicated server of Internet access, so this will help you better figure out options and indicate that they have serious IT needs.
Are They Serious?
If you determine that potential clients for your computer consulting business have no dedicated server, Internet access or are using peer-to-peer or dial-up lines, they probably are not going to be able to use your services.
Any prospect you target should be making IT a business priority, and how entrenched he is in the IT world will determine whether or not he will make a good future client.
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