Impact of Mozilla shows new way of promoting Firefox

20th January 2009

The contest of Impact Mozilla, held, as you might possible guess, by the Mozilla company, showed interesting results. The contest is aimed to develop a new strategy for distributing Firefox. The point is that 75% of primarily installed copies of the browser are being no longer used as it is becomes simply not interesting to work with just another good browser, especially, when there is Internet Explorer previously installed in the system.
The main goal of the participants of Impact Mozilla, was to invent how to make people prefer working with Firefox on the constant basis. The competition placed the first prize in the hands of two enthusiasts from India, Phani Kumar Vadrevu and Uttam Byragoni. They proposed the project called Â«Fox For AllÂ» The project implies opportunities of broad personal setting the browser. The two guys bet on Firefox extensions as the main factor in the fight for user preferences. According to the two developers, it is these extensions and their opportunities that can make Firefox unique and, thus, most popular.
Here weâ€™d like to mention some finalists of the contest as well. These are the following projects:
How Do You Firefox, by the group of students from Chicago, Chicago Booth;
Surf On Your Own Turf, by students of the Haas Business School;
My Firefox, by Bruno Fleurquin from France