A spinoff of Indigo Books & Music Inc, Kobo that has been providing books to the customers, living in more than 200 countries, has also decided to host a separate e-book store, which will cater multiple mobile devices. From the Palm Inc Pre and Apple Inc I-phone to Research in Motion Ltd`s Blackberry and cell phones, which are being run on the Android operating system of Google Inc.

Borders does not have its own e-reader, but still it prefers to sell the devices of Sony in its stores. And the company still pays sheer concentration and attention to remain device agnostic, whereas many analysts have criticized the company for not making its plans clear and not moving ahead in the rapidly growing market.