The shares of SAP have been edged up in the US stock exchange. In the month of October 2009, the company had to face challenging situations and cut down its sales in the emerging markets and Japan. SAP has not been seeing some positive change in the spending environment. Earlier, the customers of the company had shown reluctance in spending due to the economic downturn.

Watts further said that the company had to suffer because of the liquidity challenges in several quarters of their previous financial year. And it happened because the customers held their cash. SAP used to only focus on large customers, but now the company has started to focus on small and mid-sized firms. This company, which was founded by five former International Business Machines employees in the year of 1972, has been boasting McDonald`s. Pepsi, Apple, GE and Audi as customers.