Echo will allow the readers to comment on the stories by logging in through CNET or through various social networks, according to their convenience. There might be many readers, who would not want to create a CNET account and this service could facilitate them to the greatest level.

Echo has also started to collect some conversation about the stories that happen elsewhere on the web including Twitter. And this service will pull down the comments in real time. There will be no downturn. By the time, the readers will finish reading the comments; the new ones will start to arrive on the screen. One goal with Echo is to make it easier for more users to participate in the discussion and to pull in relevant conversation about CNET stories, even if they happen on a different domain.