Developing computer games becomes unprofitable.

Specialists of Screen Digest analytical company assert, on the basis of recent electronic entertainment market research, that complexity and the high cost of computer and play station advanced games development often make such projects just unprofitable. Long time of the development and large number of studio employees, taking part in the process of games creation also reduce the final income. A Screen Digest report created under the rule of analyst Ed Barton predicted the development of this industry until 2010. Among other basic tendencies of games industry Barton points out the willing of the producers to create games for the greatest possible number of platforms aiming to expand the potential audience to the maximum, and also desire of developers to make sequels of the popular games or projects based on movies â€“ all this in the hope that the popularity of the original product will contribute to the growth of interest for a sequel. Though the majority of developers and producers prefer to release their games for as many platforms as possible, Microsoft offers games studios to develop exclusive games for Xbox 360 on special terms. And studios accept this condition as product release, meant for the only one platform, means considerable reduction of the audience, besides, they have very good financial support from the corporation. This approach has already showed its benefits , when Gears of War was released, which Epic Games studio developed specially for the Xbox 360, BBC news says. The strategy of Sony, another largest â€œplayerâ€ of this market, is fully based on the capacity of their own studios. At present, Sony has 14 game studios worldwide and the total number of their staff is more than 2,000 people. These facts make Sony one of the most powerful producer of games content. Meanwhile, some specialists, namely, the head of the British Association of entertainment software (ELSPA), Paul Jackson, is convinced that despite all the difficulties, studios, ready to change the usual way of development and releasing their products, are able to stay competitive and, moreover, to enlarge their profits.