Inter-game advertisement in StarCraft 2

24th March 2008

An executive director of Blizzard/Activision, Bobby Kotick, hopes that StarCraft 2 will be a platform for the deployment of an intra-game advertising.
He believes that the new strategy has a huge promotional potential, which can not be ignored by developers and publishers. Given the specificity of the game (short sessions, cyber-sport direction), one can apply to it not only standard partnerships schemes, but also hold experiments with new types of cooperation. During a single campaign you are not likely to be irritated by advertisements.
StarCraft 2 is the official continuation of the popular series that began in 1998. The main platform is likely to be PC. The exact release date is not known yet.
pc.ign.com

XP Codec Pack 2.3.5: updating codecs package