TechCrunch has said that Apple had begun notifying application developers earlier this week that apps with overtly sexual content were being removed. If the firm will find those apps, which contains inappropriate material, the firm will remove them and request the developer make any necessary changes, in order to be distributed by Apple.

The Journal said that the move appeared to be part of an effort by Apple to clean up the App Store ahead of the shipping late next month of its new I-Pad tablet computer. The newspaper has said that the App Store, which has been offering more than 140,000 programs, will be an important part of the marketing of the I-Pad, which Apple is being intending to promote as a device for families and schools. Soon, the positive results of this step are going to come into the limelight. And the parents are going to be satisfied with this decision.