Web 3.0 is about to come out.

Representatives of the companies IBM and BBC say, that they are planning to develop technologies Web 3.0, reports The Guardian. One of the first projects will be the use of exploring system IBM Marvel at the sites dedicated to children's teleprograms CBeebies and CBBC. According to the BBC Director of the Future Media and Technology group Ashley Highfield , all modern technologies of video search, for example YouTube, work exclusively with meta tags or keywords directly accompanying the video, but not with the content itself. "In such cases, the search sometimes is very difficult. IBM search is based on the identification of the inner content of TV shows with the text of query,â€ he said. Technology IBM, according to developers, enables to accomplish multimedia interactive video search aiming to sort content by category, and simplifying subsequent search. As the expert of â€œRamblerâ€ Mikhail Tchekanov said, several Russian companies are also elaborating projects in the area of multimedia search. "And in the nearest future, the search for video and audio files will be available in runet, - he predicts. - Interest and demand will largely depend on how universal technology will be, that is, how broad spectrum of supported formats will be. I guess serious problems may occur with the quality of multimedia search, in particular with the analysis of musical content. It is worth saying, that such technology should be optimized for a particular language, and even more - for a specific genre. So this task belongs sooner to Applied Linguistics, rather than search technology. Western companies will have difficulties in working in the Russian market without cooperation with Russian developers.â€ Video search based not on tags, but on the contents is already a very popular service, thinks Mail.ru Vice President and Director of Marketing and PR Anna Artamonova. "Runet is actively collecting video files base. At Video@mail.ru, for example, there are more than 500000 of them already, and not all users are willing assign meta-tags and add descriptions to stored files. Video Search, which does not require tags could greatly simplify life for both users and owners of video services, it also would be a significant step in the organization of content on the Web," Ms. Artamonova said. It is worth while adding that BBC and IBM together are planning to create a digital archive of about 1.5 million hours of British television broadcasts, which will be included in the database of the relevant search system. "It is very important for us to cover our entire archive, because so much of our content is marked by simple tags, and sometimes it is a very complicated task to find a program. Contents search would cope with such a situation ", says Mr. Highfield. Note, that the BBC previously used search technology Virage produced by Autonomy, which did not allow to fully solve the abovementioned problems. In addition, plans of BBC include cooperation with Siemens, the official partner of the BBC, in development of Technology Media Hub