Google improves its ad system

9th April 2009

Google decided to improve the existing system of demonstrating online ad. The new method has already been called advertising on the basis of interests. The essence of innovation is that the search service will monitor sites visited by a user and the advertisement will be offered not only by words or phrases from the search query, but also by the history of visiting sites for each user.
Google hopes that this approach will make the advertising more relevant and useful. At present the system is on the beta stage and works at some sites.

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