The advertisement appeared in Live Journal

19th April 2006

The popular blog service Livejournal began the demonstration of banners in the diaries of users. Company SixApart, present owner of Livejournal, informed about this of the owners of diaries via e-mail. To users it is proposed to allow the banners in exchange for the possibilities, which earlier were accessible only to the owners of paid service. Decision about the demonstration of advertisement on the pages of it's blogs each user can make independently. Furthermore, Livejournal makes it possible to dispose the thematics of the shown advertising. Advertising mechanism was used from AdSense by Google. In this case besides the text graphic ads are shown. Users also can agree to get advertising proposals on their e -mails. The owners of the "sponsor" diaries (so in Livejournal were named diaries with the advertisement) will obtain less possibilities than the owners of paid. So, for the pictures, the bloggers, which allowed the demonstration of banners, will be able to use only the 1 gigabyte of space, but not two as paid users. However, those and others, for example, can place opinion polls in the diaries. About the future appearance of ads in Livejournal the founder of the service Brad Fitzpatrick has stated even at March 2006. According to Fitzpatrick, the administration at first have examined the version of an increase in the incomes due to an increase in sales of sports shirts and release of the printed versions of diaries; however, it was found these methods of earnings increase are little effective.