PlayNow: alternative to Apple Store from Sony Ericsson

29th June 2009

Sony Ericsson announced their plans on extending the service of PlayNow. The future online store will sell not only music and video but also software.
The content for Sony Ericsson phones will be developed by the company and third-party developers. It will be possible to buy apps in 13 countries, where PlayNow functions at the moment. Supported phones include 38 models, but the list will be expanded.
Applications for programs will be taken from July, 1. As for prices, they have not been named so far. For instance, in Apple Store most apps are priced at $0.99 and a lot of content is available for free. The third part of all sales comes directly to developers.

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