FTC Settled Fake Case Of The Itunes Review30th August 2010
It has been said by the Federal Trade Commission i.e. the FTC that it has now settled the charges about the deceptive advertising with the agency of the public relations which accused of shilling for the developers of the games of the iOS that are in the iTunes App Store of Apple. The company called Reverb Communications and its owner Tracie Snitker has been accused of posting the rave ratings probably four or five stars and the reviews for the games of the iOS on iTunes from the month of November 2008 till the month of May 2009.
It has been complained by FTC that the reviews for those of the gaming applications were not independent reviews that were reflecting the views of the ordinary consumers. It further said that the reviews were created by the employees of the Reverb, which is a company that hired to promote the applications of games and often paid some percentage of the sales of the applications.
Mary Engle, who is the director of the Division of Advertising Practices of FTC, has said in one statement that the companies involved with the online marketing should adhere to the establishment of the principles of truth in advertising.
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