It has been complained by FTC that the reviews for those of the gaming applications were not independent reviews that were reflecting the views of the ordinary consumers. It further said that the reviews were created by the employees of the Reverb, which is a company that hired to promote the applications of games and often paid some percentage of the sales of the applications.

Mary Engle, who is the director of the Division of Advertising Practices of FTC, has said in one statement that the companies involved with the online marketing should adhere to the establishment of the principles of truth in advertising.