Marco Argenti, the Vice President of media for Nokia, said in a statement that "this step of Nokia to acquire a mobile analytics firm is to underpin Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing and to cope up with the global eco-system of developers and publishers and moreover, it would enable the partners to better connect and communicate with their customers and optimize their offering". For acquirement of the firm, no financial details are disclosed yet, but it is expected to complete till the third quarter of 2010.