Nokia Plans to Buy Mobile Analytics Firm Motally23rd August 2010
Nokia, the world's largest selling Mobile Company, announced this Friday, that it will acquire a small, privatized mobile analytics firm Motally, in San Francisco. Motally, is staffed with eight people only, but it is created with the purpose to offer mobile web developers a service to track the use of their software. Another goal of this mobile analytics firm is to help the developers to enhance and optimize their applications by understanding that how people use them. According to the further details provided by Nokia, Motally's service will be adapted to work with MeeGo, Symbian, Qt, and Java. But in addition to that support will continue for Motally's current customers.
Marco Argenti, the Vice President of media for Nokia, said in a statement that "this step of Nokia to acquire a mobile analytics firm is to underpin Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing and to cope up with the global eco-system of developers and publishers and moreover, it would enable the partners to better connect and communicate with their customers and optimize their offering". For acquirement of the firm, no financial details are disclosed yet, but it is expected to complete till the third quarter of 2010.
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