Halo 3 will quickly take $ 200 million .

19th September 2007

Lazard Capital Markets analysts suggest that Microsoft and Bungie will earn big money on Halo 3. And not gradually but at a short period of time. Very soon the amount generated from the sale of the game, can reach $ 200 million. Given the enormous popularity of the series in United States and powerful advertising infusion of the developers, it is the final part of the trilogy, that may be the most profitable title in history (now this title belongs to World of Warcraft: The Burning Crusade of Blizzard).
Lazard Capital Markets specialists also do not rule out that in the near future Microsoft will reduce the retail price of Xbox 360. Perhaps the company will begin selling some special Halo 3-bundles for more attractive prices.
P.S. By the way, David Jaffe, who created God of War, admitted that he does not quite understand all this fuss surrounding Halo.