IMB wants to cause troubles to DVD-films lovers

29th November 2007

The company IBM has applied for patenting technology, which will greatly complicate the lives of DVD-movies lovers. The new technology IBM provides for verification of each DVD before viewing. That is, when a user inserts a disc into the player, the device checks if the user purchased the film version free from advertising or a cheaper version of DVD with ad trailers. If a DVD is advertising the DVD-player connects to an online service, downloads advertising and interrupts the playback every fifteen minutes to demonstrate ads.
There is anther variant possible: DVD advertising will be integrated from the very beginning. If the user saves no money and buys a disk without advertising, the annoying trailers can be skipped over. If a user does save money and buys a cheaper version of DVD, he will be forced to watch it.
If the IBM technology is patented, movie companies will get a new source of profit, which will compensate for losses from reduced sales of DVD. A user will have a choice: either to rent a disc without advertising, paying $3.99 for it, or to save, pay $1.99 and watch a movie, interrupted by advertising trailers.