The newly made software is now available at no charges for the existing Apple TV owners. Eddy Cue, who is the vice president of Internet Services of Apple, has said in a statement that this new software for Apple TV contains the features for a simpler and faster interface, which will give instant access to the favorite content of the people. He further added that the HD movies and also HD TV shows from iTunes are a huge hit with the customers of Apple TV, and with the version 3.0 of Apple TV they will get some of the greatest new features like iTunes Extras, Genius Mixes and also the Internet radio.

Apple has introduced iTunes LP and iTunes extras during the launch in September for the iTunes 9, iPod nano with a video camera and an FM tuner, and of lower iPod prices. With iTunes LP, the users will get host of some additional music information, such as the lyrics, photos, chronology, credits, videos, and much more, whereas the iTunes extras function which is like the DVD extras, contains few more interactive features. With this software upgrade, the users can now access the content for a full screen viewing.