The success of such technology users who are leading an edge over the others, for example, the usage of the analytics by the Progressive Insurance have brought huge adoption of same kind of the solutions on part of the other carriers. At the same time as the members of the Reader advisory board of the Insurance and technology attest, the insurers are evaluating the models of their businesses again. They are also leveraging the technology in order to renovate the processes of the businesses and are driving such services which are friendlier for the customers as well as for the distributors.

The CIO of Great American Insurance Co, which is based in Cincinnati and is a subsidiary of the group of American Financial (that has an annual revenue of $ 4.3 billion), Piyush Singh has proposed that long term triumph of the insurance companies is depending on the break which has the approaches of tried and true technology.