This analysis shows the trends of users’ searches. This search closely followed by the increased demand of Sasan Boyle; the runner-up of Britain Got Talent and Jade Goody’s death. According to Microsoft and Yahoo, the death of Michael Jackson has toppled all other search topics, on their websites.

On the list of Bing other top search topics, the news of the deaths of Farrah Fawcett and Patrick Swayze, were also included. The issue of swine flu was the third most searched topic on this website, which has been beaten by Twitter, on which it has taken second place.

The results of Bing search trends are based on US results, as the company has recently launched its complete and full UK version of its site. Experian Hitwise’s figures have shown that the market share of search engines in US has reached up to 9.5%. Right now, Google is the market leader, with 70% share of US market.