Very impressive look and feel of the templates supplied (heaps of them) - many with a crisp 'photoshop' appearance. Setting up a site is really, really simple - all the more so because you are limited to the templates supplied (more than enough for most people)adding text, images and attachments. You can't even fiddle with text sizes (unless you incorporate text in a bigger font as an image file). This is actually a positive as it prevents the messinesss and distraction often caused by free-form font use. This is the best website builder I have come across, where all the user wants to do is to have good looking pages and have word processing ease of maintaining content. Image handling (ie. screen and file sizing) is made a breeze.